This was a redesign/rebranding effort to give Forever Water Fund a much needed facelift. FWF is/was a Non-for-Profit organization dedicated to distribution of clean water and the installment of filtration systems in impoverished countries. Unfortunately, Its founder CEO Norman Rogers, passed away before its completion. I felt a fitting tribute was to solider on and create a symbol that is synonymous with "clear water" and the greater fight against poverty.
" In loving memory of Norm Rogers, a man with a huge heart."
- Evonne Rogers
During my stay with Orbitz Worldwide, the company was undergoing a major overhaul of their brands/products. New platforms were being introduced and branding systems and interfaces were getting revamped. On the list of sites to take shape was one of their low hanging fruits...Trip dot com. I was assigned to give this site a relaxed feel that would filter down into the UX design. In other words, the user is not stressed when navigated through the site to find that perfect deal...On any device.
So this is work that I sat on for a local health and wellness spa. I finally got the permission from the agency I contracted with to let folks see... These are the 1st rounds that didn't make the prelims... My contribution on this project was the site design, not the logo. They have an excellent In-house designer who is on point.
Dwell Chicago was in the market for a new identity. This was my offering along with a mockup of their potential new website. I wanted to give them a identity that was warm and inviting, also something that works
well on a site.