This was a redesign/rebranding effort to give Forever Water Fund a much needed facelift. FWF is/was a Non-for-Profit organization dedicated to distribution of clean water and the installment of filtration systems in impoverished countries. Unfortunately, Its founder CEO Norman Rogers, passed away before its completion. I felt a fitting tribute was to solider on and create a symbol that is synonymous with "clear water" and the greater fight against poverty.
" In loving memory of Norm Rogers, a man with a huge heart."
- Evonne Rogers